Zojirushi rice cookers make it easy to enjoy eating perfectly steamed rice all the time, without the guesswork. There is nothing like hot fluffy rice that has just been cooked, when it’s not too mushy or too firm and the natural sweetness of the rice comes through with each bite. When its as simple as pushing a button, the hardest part is going to be the wait, while our cookers do all the work. Micom fuzzy logic rice cooker and warmer has micro computerized fuzzy logic technology. Many features include easy-to-read LCD control panel with clock and timer. It has an interchangeable melody and beep signer and a delay timer with two settings. Automatic keep warm and extended keep warm settings, as well. About the brand: Zojirushi (pronounced ‘zoh-jee-roo-shee’) began in Japan in 1918 as a manufacturer of hand-blown glass vacuum bottles. Today, Zojirushi' s product line extends to high-end small appliances such as rice cookers, bread makers and coffee makers, high quality vacuum insulated products like vacuum bottles, lunch jars and carafes, commercial restaurant and coffee equipment. In the past few years, Zojirushi has enhanced the focus on design and how appliances fit into everyday lives with the introduction of a variety of new products. The name Zojirushi means “Elephant brand” in Japanese.